What is that little black and white square that is popping up on all kinds of advertising? That little box that looks like a child’s artwork is called a QR code. QR is abbreviated from “quick response”. With a Quick Response code app on your smart phone, you can scan the square to get more information on a particular product or service
.QR codes were first developed in 1994 by Toyota for inventory tracking in their truck plant. Because it can store a lotmore information than a standard bar code, its use expanded to other industries. The code may contain information about product details, contact details, offer details, event details, or a link to your Website, Facebook page, or YouTube video.
Your code should appear on all print advertising, on your website leading to special offers or events, and your business card. This will allow potential customers or clients to find you easily from their phones. You can even use the application for online coupons or loyalty specials. All of the major app stores have QR Readers available, usually at no cost. Just download it and you are ready to scan codes wherever they appear.
Making it as easy as possible for your clients/customers to connect with you will help you build your business. No longer will they have to type in cumbersome URLs and trip through several pages to find you. Your marketing information is at their fingertips; which puts ahead of the competition who haven’t yet embraced the new technology.